As my semester studying emerging media and the market comes to an end I’ve decided to dedicate my final blog post to future trends for marketers to pay attention to in 2015. Emerging media’s most defining characteristic is its constant rate of change. Just a few short years ago, reading a book was one of the best ways to pass the time, but these days businesses are recognizing the evolving relationships between consumers and their online habits and interactions.
In 2015 marketers will be dealing with many of the same problems and pitfalls as they have in the past. These include finding the right way to think about marketing opportunities on social media, new and/or upcoming advances in technology, and how to address rising consumer privacy concerns.
Focusing on how changes in technology are set to change behaviors in Millennials, keeping up with the ever-changing digital landscape can be a challenge for marketers, but Refferal SaaSquatch has put together a list of 10 trends that they can expect to see more of in 2015:
- Customer Marketing
- Content Amplification
- Interactive Content
- User-Generated Content
- Predictive Analytics
The use of data to better understand customers isn’t new, but the way that businesses can analyze their consumers has rapidly changed. More and more customers are turning towards companies that clearly communicate their honest and noble intentions. Transparency (open and honest communication) is the key to gaining consumers’ trust and helps brands engage in meaningful interactions with current and potential customers.
Given that social media has served as the biggest and most successful platform(s) to allow brands to engage in emerging trends, I’ll leave you with this final quote from an article in TechRepublic. “The strongest brands are adapting and creating a clear visual social media strategy. Being consistent in the way you create content will help maintain a strong brand online.”
I would love to hear some of your thoughts about this very interesting and ever- changing topic. What are some of the emerging media trends you’ve seen and how is your company/brand adapting to them?
Hope to hear from you!